Well, it is actually spelled Sechs, not sex. And it is a regional lite beer. Check it out at www.sechsbeer.com. They have some absolutely hilarious billboards. I took some pictures of them.
The Hell part of the title is the town of Hell, MI. I took some pictures on a trip there a few weeks ago, but never had a good idea as to how to put them up.
So I figured, Hell and Sex, or Sechs and Hell.